LABEL AND PACKAGE DESIGN
A book is judged by its cover. This goes completely true in this case.
Customers are more drawn towards product that looks appealing. The type of packaging and labeling used defines the quality your company provides.Usually,this factor is neglected but you will be surprized to know that this is an importance tool to create your first impression in the minds of customers.
With huge quantities of products available today,packaging differentiates one brand product from others and helps customer identify the product which ultimately leads to selling of products thus generating profit for the producers. This is the reason why business man nowadays are spending huge amount of money on packaging and label designing.
Since the crowd is becoming more educated day by day, sophisticated use of color, image, text, font, shape, size,choice of material,shape of your label,the layout of your company’s logo and most importantly ease to readability have to be really taken care off.A label with all the relevant information showcase the quality your company provides.Your labels defines why the customer should buy your product.
Sometimes it so happens that the elegant and attractive look of label and package design make the customers memorize the product which compels them to buy the product next time.
In order to make a strong label or package design you need to well aware of the product as well as your customer’s desire.
Make it different and let it stand out from others.